Thought Leadership


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The Entrepreneur's Guide to Video

May 30th, 2017

Filmmaking, movies, motion pictures— you name it. Videos are the future of storytelling. In fact, YouTube (the most commonly used video sharing platform) is the number two most visited website on the entire planet, right behind the search engine giant, Google. There’s no doubt that we are all becoming more accustomed to visual content like videos rather than books, articles, or newspapers to retrieve information, learn new material, or find entertainment– so it’s no question that you too should be taking advantage of the video consuming age.

Getting Started

Although creating videos require working out your creativity muscle, they don’t always have to be time-consuming, heavy production, or expensive tasks. Beginners will find free applications like Windows Movie Maker or iMovie very intuitive, but if you’re unfamiliar with video editing, services like PowToons will do the heavy lifting for you, and products like Google Photos will completely automate the video making process. However, once you start getting the hang of things, you may find applications like Adobe Premier or Final Cut Pro more useful for their advanced features and ability to streamline the process more efficiently. While these tools may seem daunting, they can be learned just like any other skill you take on!

Gain Traction for your Business or Product

Let’s say you have a business idea or a revolutionary new product but are having a tough time getting found, creating videos may be your solution! If you take a second to think about it, services like YouTube are giant search engines– how many times do you search “How to…” tutorials and what not online? Imagine a viewer finding a video about your product or service in hopes of finding a solution to their problem. Even short clips that are informative or entertaining may be just what you need to gain traction. Companies like BuzzFeed, Business Insider, and TechCrunch have capitalized on the human-preference of visual content over text and have experienced explosive growth from doing so. Creating videos and sharing them across social media (i.e. YouTube, Facebook, Instagram, Twitter, and even Snapchat– the list goes on!) will drive more traffic to your business or product as consumers will only want to indulge themselves with more content.

Produce Content Regularly

When it comes to creating videos, there is no particular set of guidelines. Of course, videos should be unique and creative, bringing on a lot of leeway. However, the one most important rule you must follow to find success in video making is to produce content constantly! Some of the most successful channels on YouTube belong to content creators who upload videos constantly and consistently. Casey Neistat, a well known video producer and filmmaker, attributes much of his success and growth on YouTube to creating and uploading a unique and appealing video nearly every day for the past few years. Alongside Casey, other video creators such as PewDiePie, Tasty, and other popular users that you may follow make sure to post videos regularly. Doing so is perhaps the most fundamental takeaway in order to see fruits from making videos and gaining significant results from video campaigns