Why is UI/UX design in today’s business world so important? UI/UX design, short for user interface and user experience, is a booming career field, as it is becoming necessary in an increasing number of organizations. UI/UX design surrounds our world more than you may think, as design is taken into consideration in every task you do. UI/UX design is prevalent in everyday tasks, not just the interfaces we see on our screens. Examples include ordering from a menu, repairing your car, and even walking your dog. User experience design is not about figuring out what a user’s experience should be but instead, how can you make an existing experience even better. Designers are highly considerate when it comes to designing products for users as their job is about making experiences easier and intuitive for the user.
For example, when designing a product or business, some people are highly focused on competitor products. However, a great UX designer considers the following factors in designing their product: utility, usability, and desirability. Not everyone’s experience with a product or business is going to be the same. When designing your product, you should always acknowledge how a user interacts with your product and what story it will tell.
Where is UI/UX helpful?
UI/UX design is not only helpful in the business world but in everyday life. This is done with extensive research on how users interact with your product and what issues they may encounter. In the business world, user research is done thoroughly and in conjunction with business plans and marketing strategies.
Branches of UI/UX
A person with a UI/UX degree has the opportunity to go into different fields. The primary branches of UX are design, research, and strategy. These fields can be broken up into positions of the user interface designer, information architect, user experience researcher, visual designer, web development, front-end developer, and product designer.
Students who are interested in design have a wide range of positions they can go into. Similar to a graphic designer, UX designers have much more experience and background with front-end design and research, as they are in charge of creating an efficient experience between the user and the product they are designing. Another position related to design is a visual designer. Visual designers configure the color scheme and typography of an application and product to appeal to customers’ visual senses. Design plays an important factor in how products function and what can attract users.
Students who study the research field of UX can go into the positions of user research, accessibility specialist, and survey design analyst. These fields incorporate the use of field studies, which enable designers to gather data that helps them understand how users interact with their product. In addition, user researchers also study the importance of accessibility. They make sure that their product is accessible to everyone. They take into factor the limitations some people may have when using their product and recommend appropriate adjustments.
UX strategists are in charge of a company’s goals and assets. They make sure that the user’s experience aligns with the goal of the company, keeping in check the content and delivery of their product. The strategy is an important aspect of a UX designer’s job, as the way a product is delivered to its users reflects on how the company is interacting and communicating with its audience.
UI/UX in the Future
UI/UX is still a relatively new major and a great field of interest for many people. Over time, UI/UX will see vast changes with the many different products and new skills people are bringing to the table. With more people investing in design, within their companies and products, the user experience industry should expect increased growth and success.